CHARLIE

Brand Identity | Packaging | Collaborative Project | Fall 2019

Approximately 68% of the U.S. owns pets, with the most common
being dogs. Yet, the market for dog treats and dietary supplements
has barely scratched the surface, causing a need for a product that disrupts
the dog health market. That's where Charlie comes in: all-natural wellness bites,
to bring the health of your K9 to the same level as yours. Our subscription model
makes it easy to ensure that your pup stays healthy, 100% of the time.

We stand with the individuals who treat their animals like family.
From crazy nicknames, to birthday cakes and extravagant parties,

That’s Charlie.

Designed collaboratively with classmates:
Anna Glen, Kate Mangarella, & Nora Wornhoff

What’s in The Startup Kit?

The Charlie Case

Charlie was designed with pet lovers in mind. The days
of reaching your hand in a greasy treat bag is over. Tilt the
case, pop open the top and there you have it; a perfectly dispensed
treat, without the mess. The Charlie Case is the perfect size for
on-the-go adventures. Fit it in any purse or pocket, Charlie is there,
wherever life takes you and your pup.

Each case comes with a month’s supply of treats. Once they are
gone, no worries, that’s where The Charlie Subscription comes in!
Easily replenish your pup’s treat stash with eco-friendly refill packs.
Your furry friend and the planet will thank you, I promise.

Just pop open the main compartment of the case, refill
and you’re good to go!