RIPTIDE REEF

Brand Identity | Product Design | Spring 2021 | Capstone Project

Based on psychology, the age of 5 is the best time to start introducing
coping skills in order to have a higher chance of retention.

A seven deck flashcard bundle used to educate the children on
”The 7 C’s” a child should practice in order to understand and cope with addiction.
Learning healthy coping skills early on will break the cycle of family addiction.

“Addiction is like a riptide. You see a person you love out there
in the ocean and you finally realize that they are caught in a riptide (addiction).
Of course you swim out there to save them, but you find yourself caught in the
riptide as well. You are both getting pulled out to sea further and further. You are
getting weaker and weaker and you begin to panic. You have a choice.
You can both drown or you can save yourself.